Grocery and household store, Shoprite Nigeria has recently been linked to a possible sale, due to the country’s business environment amongst other factors. But eight months after the South African biggest grocer first disclosed its plan to divest from its Nigerian retail entity, Tayo Amusan, the Chairman of Persianas Group, a real estate company, and retail service, emerged as the buyer after a successful bidding process.
At the moment, while Persianas and Shoprite refused to comment on the deal, Reuters confirmed from banking sources that the former, owned by Amusan, is currently arranging the buyout through debt.
“MBO Capital and KPMG advised Persianas while FBN Quest, a unit of FBN Holdings, is arranging the debt”, the sources said, adding that Investec advised Shoprite.
Why Shoprite chose to divest
In recent times, Shoprite has been loud about its intention to divest from Nigeria. The divestment, according to industry sources, may not be unconnected to currency devaluations, stiff competition, and unfavourable business environment.
Competition: In 2002 when Shoprite expanded into Nigeria, it was with excitement as many Nigerians wanted to have a ‘feel-good’ experience of shopping from the giant retailer. Given the fact that ‘a doing-well business’ attracts competitors in its thriving environment and moment, little did Shoprite know that the fairy-tale would not last forever.
As the year goes by, Shoprite started welcoming competitors like -Park n Shop which later rebranded to Spar, Ebeano, Citydia, and Adiba. Mounting pressure on Shoprite Nigeria’s market dominance, the monopoly the retail giant enjoyed at the time it launched, started breaking, as retail outlets started making their presence in every neighbourhood in the country.
Currency devaluations: In the past years, the naira has lost its value as it relates to its exchange against the dollar. Since March last year (2020), the naira has been devalued no less than twice, leaving business owners in the country with profitability issues to deal with. As it is in the case of Shoprite where most of the products it sells are imported, it is spending more on its offerings to consumers, resulting in lesser profits or losses.
It is also pertinent to note that like every other supermarket, Shoprite sells on low margins compared to prices in shops. Therefore, the more products that are being sold, the more profitability.
Nigeria’s business environment: The President Muhammadu Buhari-led government has introduced some economic policies, some of which are affecting Shoprite’s business flow in the country. Amongst the policies is the banning of foreign exchange (forex) for the importation of local substitutes. Aside from the fact that the forex ban limits the number of products Shoprite can sell and how many new shelves it can make available on each of its floor spaces, the policy also leaves the retailer with supply chain challenges.
More so, for Shoprite, Naira’s susceptibility to exchange rate is another major challenge. Since the company makes money in Naira, it must convert its earnings in the country to dollars before converting back to Rands.